Look out, Fred!
Edited by Evangeline Riddiford Graham, Sophie Davis and Louise Rutledge
Design and typographic treatment: Ella Sutherland
Text: Evangeline Riddiford Graham, Sophie Davis and Akil Kirlew
Images by Tim Wagg
Edition of 150
Look out, Fred! revisits Evangeline Riddiford Graham’s exhibition of the same title, held at Enjoy in April 2017.
Considering the interplay between contemporary myth-making and classical texts, Riddiford Graham’s exhibition interrogated archetypal characters and modes of storytelling. Drawing on an atmospheric and suggestive script, Riddiford Graham worked with two voice actors to develop spoken word audio pieces questioning the relationship between the cowboy ‘Fred’, and his Echo or alter-ego.
The publication, designed by Ella Sutherland, translates this script into a playful typographic score that explores language as material, and blurs distinctions between performance, notation and document. Accompanied with essays by Akil Kirlew and Sophie Davis, Look out, Fred! also includes newly commissioned photographic series by Tim Wagg, developed in response to the exhibition.
Printing by Adprint
Typefaces: Untitled Sans, Domaine Text
Paper: Eco100, Pro Digital Gloss, Pop Set
Soft cover, spiral bound, 285 x 195 mm